Recovery Turns Rescue

on March 10th, 2015

ViewMARK Communications had the opportunity to provide accident victim Kristin Hopkins and her family with media relations help following Kristin's dramatic rescue and recovery in Colorado. The family is sharing Kristin's story in a book. Kristen's father recently passed along this note: Our daughter, Kristin survived six days in an overturned car without food or water. Although she had to have both feet amputated, she is alive today because of a Good Samaritan. It...

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Memo To The Energy Industry: Why Yelling At A Reporter Will Get You Nowhere

on October 8th, 2014

Talk about killing the messenger. At a recent gathering of the Denver Petroleum Club, Debbie Brown from the Coloradans for Responsible Energy Development (CRED) answered a question from the audience about negative media coverage of the energy industry in The Denver Post. She responded by encouraging DPC members to call Denver Post Environmental Reporter Bruce Finley and complain about his reporting.

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New Marketing Plan Turns Boy Scouts Into Thought Leaders

on June 2nd, 2012

The Boy Scouts of America has a proud history fostering leadership and citizenship through outdoor activities. But the future of this well-known youth development organization may now depend on more than planning a camping or canoe trip. According to the BSA, the organization's marketing success will rest on its ability to implement an innovative public relations concept: thought leadership: The BSA’s 2012 National Strategic Plan, lays out the strateg...

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